知识经济具有显著不同于工业经济时代的特征。世界经济一体化、资源利用知识化、商业信息网络化等一些新的时代特征会逐渐渗透于商业领域，从而使商业活动面临一个全新的环境。２１世纪，一个高度信息化、理性化的商品交易时代即将来临，从资源利用、消费者需求、企业经营战略和生产方式、商品交换等方面都将出现信息化、理性化的趋势。这一发展趋势，必将对传统商业理论提出挑战 The knowledge economy has characteristics that are significantly different from those of the industrial economy. Some new characteristics of the times, such as the integration of the world economy, the knowledge-based utilization of resources and the networking of business information, will gradually penetrate into the commercial areas, so that commercial activities will face a completely new environment. In the 21st century, a highly informatized and rationalized commodity trading era is coming. Information and rationalization trends will emerge from resources utilization, consumer demand, business management strategies and production methods, and commodity exchange. This trend of development will certainly challenge the traditional business theory