在社会主义市场经济条件下，企业是竞争的主体。企业要在市场经济的竞争中取得胜利，就要干方百计提高企业的整体素质，生产出物美价廉的商品，取得良好信誉，保持企业的良好形象。而企业文化在提高企业整体素质中，在开发现代产品中，起着越来越重要的作用。一、企业文化是现 Under the condition of socialist market economy, enterprises are the main body of competition. In order to win the competition in the market economy, enterprises should make every effort to improve the overall quality of enterprises, produce good and cheap goods, gain good reputation and maintain a good corporate image. The corporate culture in improving the overall quality of enterprises in the development of modern products, plays an increasingly important role. First, the corporate culture is now