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关键不在于你用什么产品或服务做植入广告,而在于你如何用植入广告做好产品和服务。我不认为“植入营销”会成为未来一个主要的营销模式,但却是混媒体时代任何媒介营销组合中的主要组成部分。
The point is not about what products or services you use for placement, but about how you can make good products and services using placement ads. I do not think “implant marketing ” will become a major marketing model for the future, but it is a major part of any media marketing mix in the mixed media age.