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引领趋势把握时机央视春晚是春节期间国人最为关注的一档年度节目,同时也是新年期间各大企业开展宣传的最佳平台。春晚广告资源稀缺竞争激烈,特别是近几年,春晚广告资源的争夺更为白热化。2014年央视开门办春晚,节目组提出要在春晚中加入与全国观众的互动环节。在春晚如此重要的平台上开展面向数亿观众的互动,是一个不小的挑战。新浪微博作为国内最具影响力的社交媒体平台之一,2014年第一分钟,新浪微博的发布量以808,298条再次刷新
Leading the trend to seize the opportunity CCTV Spring Festival Gala is the most watched Chinese annual program during the Spring Festival annual program, but also during the New Year the best platform for all enterprises to carry out publicity. Spring Festival Evening scarcity of fierce competition for resources, especially in recent years, Spring Festival Evening ad inventory competition more intense. In 2014, when CCTV opened its doors to run the Spring Festival Gala, the program team proposed to join the audience during the Spring Festival Gala. It is no small challenge to engage hundreds of millions of viewers on such an important platform for Spring Festival Gala. Sina Weibo As one of the most influential social media platforms in China, in the first minute of 2014, the number of Sina Weibo released again with 808,298