你的故事是什么?这里是指真实的你。不是精心设计过只为在脸书上给朋友留下深刻的印象或者在领英上看起来是个很好的雇佣对象的你,虽然社交平台是一个让人们了解你的有效途径。最真实可信和最持久的品牌是从内而外构建的。最无法让人信服的是这样可以通向成功。那不是品牌,那是一种编造,人们会发现事实——一切都是精心编造的,由于太完美而有失真实,过度承诺反而会使品牌没能达到你想要的结果。作为个人品牌,你的生活经历也是与品牌传播同等重要的部 What is your story? Here is the real you. It is not designed for you to impress your friends on Facebook or look good on LinkedIn, though social networking is an effective way to get people to know you. The most authentic and durable brand is built from the inside out. The most unconvincing is that this leads to success. That’s not a brand, it’s a make-up, and people will find the truth-everything is well-made, it’s too perfect, it’s not true, and over commitment can make a brand fail to deliver what you want. As a personal brand, your life experience is also an important part of brand communication