随着现代商业的发展和信息传播媒体的普及,广告作为应用文体,在体现商品特性的同时,越来越注重语言的情感再现和美学价值,甚至具有很高的文学性。将相关美学理论渗透到广告翻译之中,有助于实现商品信息与品牌文化的双重传达。本文从“移情”出发,以锤子手机为例探析广告英译的有效途径,对翻译实践研究和中国品牌的跨文化传播具有积极意义。 With the development of modern business and the popularization of information media, advertising, as an application style, embodies more and more the reappearance of emotion and aesthetics of language while it embodies the characteristics of products. It even has a high literary character. The related aesthetic theory infiltrates the advertisement translation, which helps to achieve the dual communication of product information and brand culture. This paper starts with “empathy” and analyzes the effective ways of English translation of advertisements by using hammer cell phones as examples. It has a positive meaning for the study of translation practice and the cross-cultural communication of Chinese brands.