企业社会责任管理国际企管趋势显示,企业公众关系管理(stakeholdermanagement)已从“公司治理”扩大至“企业社会责任”；而企业社会责任管理更从个别企业的自发行动s,提升为强化整体竞争力的国家基础建设运动。中国企业不论是基于全球布局,还是以供应链伙伴定位进行跨国营运， Corporate Social Responsibility Management The trend of international business management shows that corporate public relationship management (CSR) has been expanded from “corporate governance” to “corporate social responsibility”, while corporate social responsibility management has risen from the spontaneous operation of individual enterprises to enhance overall competitiveness Of the national infrastructure movement. Chinese enterprises, whether based on global layout or positioning their supply chain partners for cross-border operation,