本文就企业在实际的营销管理当中,总公司管理部门和各个办事处之间的常见矛盾做出分析并提出可以选择的解决方案。集中分析了总公司管理部门和办事处管理者的站位问题,以及在此基础上总公司管理部门如何处理好办事处管理职责的设置和评价。 In this paper, enterprises in the actual marketing management which, head office management and various offices to make common between the analysis of conflicts and propose alternative solutions. Focus on the analysis of the head office management and office managers station problem, and on this basis, the head office management how to handle well the office management responsibilities of the setting and evaluation.