随着电视行业的蓬勃发展,作为富有活力和影响力的综合艺术,电视节目为人们带来了丰富的精神文化生活。各大电视栏目为求独树一帜,彰显团队的艺术主张和审美造诣,愈加注重电视节目中的平面美术设计。同时,由于电视节目受众的审美水平也在不断提升,贯穿于节目制作工作始终的平面美术设计不仅能留给观众深刻的印象,提高节目收视率,还能创作出品质精良、内涵深刻、具有一定艺术价值的电视节目。平面美术设计作为消费社会的产物,已 With the vigorous development of the television industry, television programs have brought rich spiritual and cultural life to people as a dynamic and influential integrated art. Major TV programs for the unique, highlight the team’s artistic ideas and aesthetic attainments, increasing emphasis on television programs in graphic art design. At the same time, as the aesthetic level of the TV program audience is also constantly improving, the graphic art design that runs through the production of the program not only gives the audience a deep impression, enhances the program ratings, but also creates excellent quality, profound connotation, and has certain Artistic value television program. Graphic art design as a product of the consumer society, has