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本文将公平偏好理论引入现有的分销渠道的委托—代理模型,研究制造商如何设计相应契约来激励公平偏好分销商提高服务水平而最大化自己的利润的问题。
This paper introduces the fair preference theory into the existing principal-agent model of distribution channels and studies how manufacturers design corresponding contracts to motivate fair preference distributors to improve service levels to maximize their profits.