一、全面收益管理的创新(一)传统航空公司固化的收益管理观念收益管理最早在航空领域实行,指的是航空公司通过预测和优化等科学手段,使每一个航班每一个航段的每一座位以最好的价格出售,从而获得最大的收益。航空公司客运收益管理是指把座位按不同的价格适时地卖给不同类型的旅客,从而获得最大的利润。收益管理的关键是在制定价格时,以市场为标准,而不是以成本为标准;在营销过程中,要着眼于微观市场,考虑到不同顾客类型的不同需求,而不要价格单一化;同时要设法把产品卖给愿付 First, the overall earnings management innovation (A) the traditional airlines cured income management concept Earlier in the field of income management, refers to the airlines through the forecast and optimization of scientific instruments, so that each flight of each leg of each Seats are sold at the best price to get the most benefit. Airlines passenger revenue management refers to the seat at different prices at a timely manner to sell different types of passengers, so as to maximize profits. The key to revenue management is to set the price in the market as the standard rather than the cost as the standard. In the marketing process, we should focus on the micro-market, taking into account the different needs of different types of customers, rather than the price of a single; at the same time Trying to sell the product to pay