改革开放以来,我国综合国力大为提升。然而,与发达国家相比,我国民族品牌的差距还很大。振兴民族品牌、向品牌强国迈进,尚需充分挖掘潜力,提升民族品牌价值,增强国际竞争力。向品牌强国迈进的战略意义首先,向品牌强国迈进是提升综合国力的必由之路。品牌是抢占市场的利器,是竞争力的象征,也是国家实力的体现。中 Since the reform and opening up, China's overall national strength has greatly improved. However, compared with developed countries, the gap between our national brands is still huge. To rejuvenate the national brand and move forward to the brand powerhouse, we still need to tap the full potential to enhance the national brand value and enhance the international competitiveness. Strategic Significance of Striving for a Brand Power First, progress toward building a brand power is the only way to enhance overall national strength. Brand is a weapon to seize the market, is a symbol of competitiveness, but also reflects the national strength. in