促销作为增进消费者购买和交易的有效手段之一,其最主 要的目的就是促进销售。然而,促进销售的第一步就是让消费 者了解你的产品。如果消费者都不知道你的产品是什么,有什 么好,怎么会盲目地购买你的产品呢? 促销,促销,它的学问不止一点点。许多促销失败的根本原 因在于没有将促销作为一个完整的体系。促销是一个科学而完 整的体系,促销创意以及促销活动方案的制定仅仅是整个促销 流程中的一部分,如果没有其他方面的配合,促销活动是很难 As an effective means of promoting consumers’ purchase and transaction, promotion is the primary purpose of promoting sales. However, the first step in sales promotion is to get consumers to know your product. If consumers do not know what your product is, what is good, how can you blindly buy your product? Promotions, promotions, its learning more than a little bit. The root cause of many sales failures is the lack of promotion as a complete system. Promotion is a scientific and complete system. The promotion, creativity and promotion of the program are only part of the promotion process. If there is no other cooperation, the promotion is very difficult