大规模流行病的爆发期间,大众媒介始终扮演着至关重要的角色。文章认为,在流行性疾病爆发前中期,大众媒介主要发挥传递信息,消除公众恐慌;引导舆论,打击谣言传播;教育大众,普及防控知识的作用。在疫情爆发的后期,大众媒介主要发挥涵化作用,为公众持续提供健康防疫知识,从而促使社会公共卫生环境的良好发展。此外,文章在肯定大众媒介正功能的同时,也看到了大众媒介还存在过度报道、盲目报道、商业化炒作等问题。 During the outbreak of a pandemic, the mass media always played a crucial role. The article holds that in the middle of the period before the epidemic outbreak, the mass media mainly played the role of transmitting information and eliminating public panic; guiding public opinions and cracking down on the spread of rumors; educating the general public and popularizing the knowledge on prevention and control. In the latter part of the outbreak, the mass media played a major role in acculturation and provided the public with continual knowledge of health and epidemic prevention so as to promote the sound development of the public health environment. In addition, while affirming the positive function of the mass media, the article also saw that the mass media still had excessive coverage, blind coverage and commercial hype.