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步入依赖互联网而生的亚洲,互联网及广告主也随之发生了变化。亚洲人的网络行为习惯正在改变着互联网以及广告主满足他们需求的方式。他们作为智能手机用户的引领者,代表着整个世界的潮流趋势:每天使用手机的次数达到约150次。这其中包括很多基本操作,例如:查看时间或者好友在社交媒体上的更新等,然而其中也包括一些真正重要的瞬间——“我想了解”、“我要去”、“我想要做”、“我想买”等。这些瞬间能够充满或打断你一天的行程;对于品牌主来说,它们也能够打造或终结一场市场营销战役。
Asia, the Internet and its advertisers, who are dependent on the Internet, have also changed. Asian online behavior is changing the way the internet and advertisers meet their needs. Their lead as smart phone users represents the tide of the world as a whole: around 150 times a day using cell phones. This includes a lot of basic operations, such as viewing time or friends’ updates on social media, etc., but it also includes some really important moments - “I want to know ”, “I’m going to ”, “ I want to do ”, “ I want to buy ”and so on. These moments can fill or interrupt your day’s journey; for brand owners, they can also create or end a marketing campaign.