现在传播学理论的“受众研究”中普遍提到,“在传播学演进的历史中,人们的研究重心发生着从传者中心论到受者中心论的转移,受众研究的地位也逐步从效果研究中凸现出来”。其中包含的信息就是,随着受众所能选择的媒体类型以及同一媒体不同载体的范围在扩大,大众传播学中传受双方 Nowadays, the “audience research” of communication theory is generally mentioned. “In the history of the spread of communication, people shift their focus of research from the center of transmission to the theory of recipient-centered, and the status of audience research has gradually changed from the effect Research highlights. ” The information contained therein is that as the type of media the audience can choose and the range of different carriers of the same media are expanding, both parties