在新闻传媒日趋多样化的今天,各家新闻媒体要把一定数量的受众吸引到自己身边,非得有不同凡响的独特之处不可,否则,就会变成办广播自己听,办电视、办报纸自己看,既起不到传播信息的作用,更达不到宣传教育的作用。因此,我们必须在确保新闻宣传的政治质量,始终保持正确的舆论导向的前提下,把党的方针、政策与现实生活、群众需要密切结合起来,针对不同的情况、不同的受众对象,运用不同的引导方法,不断提高引导艺术。 In today’s increasingly diversified news media, various news media must attract a certain number of audiences to their side and must have their own distinctive uniqueness. Otherwise, they will turn themselves into broadcasting themselves, running television and running newspapers For its own sake, it can neither serve as a means of disseminating information nor even serve as a propaganda and education. Therefore, we must closely integrate the party’s principles and policies with the real life and the needs of the masses under the premise of ensuring the political quality of news and propaganda and always keeping the correct direction of public opinion. We must make use of different approaches to different audiences and different audiences Guide the way, continue to improve guide art.