看看各地的报纸,把“以旧换新”作为一种促销手段的厂商越来越多。“以旧换新”的产品,也从洗衣机、电视机、自行车,扩大到高压锅甚至旅游鞋。从实际效果看,“以旧换新”切实起到了促销的作用,但也有一些不尽如人意之处。那么如何更好地利用“以旧换新”的促销手段呢?笔者认为有以下几点值得考虑。一、“以旧换新”较为适宜使用寿命长、价值较大的产品由于技术进步的不断加快,产品换代越来越快,常常使得一些产品的生命周期短于产品的使用寿命。比如电视 Look at the newspapers around the world, and there are more and more vendors that use “new trades” as a means of promotion. The “new-for-new” product has also expanded from washing machines, televisions and bicycles to pressure cookers and even tourist shoes. Judging from the actual effects, “replacement with new products” has actually played a promotional role, but there are also some unsatisfactory. So how can we make better use of the “new trade” promotion? I think the following points are worth considering. First, “new ” is more suitable for long life, the value of the larger products due to the continuous acceleration of technological progress, product replacement faster and faster, and often make the life cycle of some products shorter than the product life. For example, TV