随着社会经济的发展和人民生活水平的提高,健康已成为越来越多的人关注的话题。作为受众获取信息重要途径的大众传媒,在健康传播中扮演着重要角色。大众传媒的健康传播承载着全民健康教育和促进全民健康生活的目的。本文紧密结合奥运会期间健康节目的热播,分析了 With the development of society and economy and the improvement of people’s living standards, health has become a topic of concern to more and more people. The mass media, as an important way for the audience to obtain information, plays an important role in the health communication. The mass media’s healthy spread carries the purpose of universal health education and promotion of a healthy life for all. This article closely linked to the health program during the Olympic Games hit, analyzed