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当下,传统新闻媒体发展日渐缓慢,微信公众平台的出现无疑给传统媒体提升影响力带来了新希望。微信公众平台可以帮助传统媒体提高传播信息的时效性,加强与受众的互动,建立起数据库,更好地分析受众阅读习惯。笔者对20家新闻媒体微信公众号一个月的数据进行统计,找到了现阶段新闻媒体微信公众平台运营的特点,本文拟就新闻媒体微信公众号如何更好地发展作如下探讨。
At present, the development of the traditional news media is gradually slowing down. The appearance of the WeChat public platform undoubtedly brings new hope to the traditional media to enhance its influence. WeChat public platform can help traditional media to improve the timeliness of information dissemination, strengthen interaction with the audience, establish a database, and better analyze the audience’s reading habits. The author of the 20 news WeChat public account statistics a month to find the current news media WeChat public platform operation characteristics of this article to be on the news media WeChat public number how to better development for the following discussion.