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传媒产业已经进入“大投入、大产出,小投入、不产出”的发展阶段,资本与传媒的联姻势在必行,加入WTO后,越来越多的外资开始将目光投向中国市场,面对外来的竞争,中国传媒开始走上了借力于本国的资本以推动传媒发展的道路,以期赢得先机,然而对于双重属性的传媒而言,民营资本就像一把双刃剑,它既能成为帮助传媒产业实现跨越式发展的催化剂,也可能成为导致传媒产业衰落的加速器。一旦调控失当,民营资本的进入就可能会带来多方面风险,危及产业安全,更关乎我国文化安全、执政安全乃至国家安全。本文将综合分析民营资本进入可能滋生的风险,探寻规避的途径。
The media industry has entered the development stage of “big investment, big output, small investment, no output”. The marriage of capital and media is imperative. After China’s accession to the WTO, more and more foreign investors are turning their attention to China In the face of external competition, the Chinese media has embarked on a path of leveraging on its own capital to promote media development in order to win the initiative. However, for the media with dual attributes, private capital is like a double-edged sword , It can not only become a catalyst to help the media industry to achieve leapfrog development but also be an accelerator to the decline of the media industry. Once mismanagement, the entry of private capital may bring many risks, endangering industrial safety, but also to our cultural security, ruling security and even national security. This article will comprehensively analyze the risks that private capital may breed and explore ways to avoid it.