对多数全球性企业来说,完全损人利己的竞争时代已经结束。驱动一公司与同行业其他公司竞争,驱动供应商之间、经销商之间在业务各方面不断竞争的传统力量,已不可能再确保赢家在这场达尔文式游戏中拥有最低成本、最佳产品或服务,以及最高利润。实际上,结果恰恰相反。在制药、喷气式发动机、银行、计算机等由各种成分组成的行业,经理们已经明白,长期势均力敌的争斗,结果只会使自己财力智力枯竭,难于应付下一轮的竞争和创新。 For most global businesses, the era of total self-sacrificing competition has come to an end. The traditional power to drive a company to compete with other companies in the industry and drive ongoing competition among suppliers and distributors in all aspects of business is no longer possible to ensure that winners have the lowest cost, best product in this Darwinian game Or service, and maximum profit. In fact, the result is exactly the opposite. In sectors such as pharmaceuticals, jet engines, banks, computers and other components, managers have come to understand that long-term, evenly matched battles will only result in depleting their financial and intellectual resources and making it difficult to cope with the next round of competition and innovation.