北京曾有一首民谣 :“头戴‘马聚源’,脚踩‘内联升’,身穿‘瑞蚨祥’ ,腰缠‘四大恒’ ,足以证明人们对老字号的热爱和当时老字号的辉煌。据统计 ,解放初期全国有1万余家老字号 ,比较驰名的主要分布在北京、上海、南京、杭州、天津、西安、福州等中心城市 ,集中在零售、餐饮、 Beijing once had a ballad: “Heading on” Ma Juyuan, “stepping on inline luck”, wearing “Rui Xixiang”, and “four big money on the waist” are enough to prove that people love the time-honored brand and the glory of the time-honored brand. According to statistics, during the early days of the liberation of the country, there were more than 10,000 old names in the country, and the relatively well-known ones were mainly located in central cities such as Beijing, Shanghai, Nanjing, Hangzhou, Tianjin, Xi’an, and Fuzhou, focusing on retail, catering, etc.