管理大师彼得·德鲁克十分强调创新的重要性,在中国的企业管理中,有一句他的名言流传甚广:“企业的目的是创造客户,任何企业都只有两个基本功能:营销和创新。”什么叫创新?我国经济学家许小年认为:“凡是能够提高资源使用效率的变革都是创新。创新是广义的,对创新的理解不应该局限于产品,不应该局限于技术。为了建成创新经济,有两个要素要紧紧抓住。第一个是制度;第二个是思维。制度主要是指政府在创新经济建设中的职责,思维指的是企业进行创新时候要改变它的传统思维方式。” Master Peter Drucker emphasizes the importance of innovation. In his business management in China, there is a famous saying: “The purpose of a company is to create a customer. Any enterprise has only two basic functions: marketing and Innovation ”.“ What is innovation? Xu Xiaonian, our economist, believes that ”Any change that can improve the efficiency of resource use is innovation.“ Innovation is broad and innovation should not be limited to products and should not be limited to technologies. In order to build an innovative economy, there are two elements that should be firmly grasped: the first is the system, the second is the thinking, the system mainly refers to the government’s responsibility in the process of innovation and economic construction, and the thinking refers to the time when an enterprise innovates The traditional way of thinking. ”