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大连金普新区已经形成以服装产业为龙头的产业集群,集群具有多个优势品牌,集群品牌正在朝依托型方向发展,但内部占绝大多数的中小企业在创建自主品牌过程中遭遇瓶颈,阻碍了集群品牌持续提升。集群领导品牌带动小微企业创建自主品牌,小微企业共同创建“合伙”品牌等切实可行的品牌创建路径,是大连金普新区服装产业发展的可行之路,对助推地方经济发展、创建地方名牌具有现实意义。
Dalian Jin Pu New Area has formed a garment industry as the leading industrial cluster, the cluster has a number of advantages in the brand, the cluster brand is relying on the direction of development, but the vast majority of internal SMEs in the process of creating their own brand in the bottleneck encountered, hinder The cluster brand continued to improve. Clustering leading brands to drive small and micro enterprises to create their own brands, small and micro enterprises to create “partnership ” brand and other practical brand path is the development of garment industry in Jinpu New Area of Dalian feasible path to boost local economic development, Creating a local brand name is of practical significance.