中国共产党组织形象的理论研究是党的建设研究领域中的—个崭新课题。党的组织形象作为一种特殊的执政资源,是构成党的影响力的基本要素之一。良好的组织形象对内具有强大的整合能力,能增强党员对党的认同感和提升党员对党的忠诚度;对外具有强大的感召能力,能增强人民群众对党的信任感和提升人民群众对党的支持度,并构成中国共产党的合法性基 The Theoretical Study of the Organizational Image of the Communist Party of China is a Brand-new Topic in the Study of Party Building. As a special governing resource, the party’s organizational image is one of the basic elements that form the party’s influence. A good organizational image has strong internal integration capabilities, which can enhance the party members ’sense of identity with the party and enhance the party members’ loyalty to the party. Having a strong appeal capability to the outside world can enhance the people’s sense of trust in the party and enhance people’s awareness of the party Party support, and constitute the legitimacy of the Chinese Communist Party