对于任何企业来说,营销管理都是企业的核心业务,供电企业也不例外,如何做好营销管理是一个关乎生存和发展的大事,而对于营销管理的风险控制是摆在营销管理工作中的首要位置。本文针对供电企业在营销管理方面存在的风险,对如何不断改善营销管理体系、提高市场风险意识、完善客户管理等方面展开讨论,在新的电力市场形势下,进一步提高电力营销管理的风险控制水平,实现供电企业效益最大化。 For any business, marketing management is the core business of the enterprise, the power supply enterprise is no exception, how to do a good job of marketing and management is a matter of survival and development, and the risk control of marketing management is placed in marketing management First place. This article aims at the risk of power supply enterprises in marketing management, discusses how to improve marketing management system, raise awareness of market risks and improve customer management. Under the new power market situation, the risk control of power marketing management is further improved , To maximize the efficiency of power supply enterprises.