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一个世界级品牌绝对不是一个平庸的个体;成长为一个世界品牌的旅程注定是一场充满了智慧、执著、上下求索的旅程。制造大国的“脸面”2005年9月1日,海尔冰箱收获了一项意味深远的荣誉:中国的第一个世界名牌。这项荣誉是迄今为止中国企业的最高荣耀。这种荣耀不仅仅是一种企业层面的荣耀。因为品牌不仅仅是一项关乎企业本身发展的事情,更是关乎国家竞争力。日本前首相中曾根曾说:“在国际交往中,索尼是我的左脸,松下是我的右脸。”品牌是国家竞争力的象征。
A world-class brand is definitely not a mediocre individual; the journey to become a world brand is bound to be a journey full of wisdom, perseverance, from top to bottom. Made in a big country “face ” September 1, 2005, Haier refrigerator harvest a far-reaching honor: China’s first world brand. This honor is by far the highest glory of Chinese enterprises. This glory is more than a corporate glory. Because the brand is not just a matter concerning the development of the enterprise itself, it is also about the national competitiveness. Former Japanese Prime Minister Nakasone once said: “In international communications, Sony is my left face, Panasonic is my right face.” The brand is a symbol of national competitiveness.