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色彩在广告设计中是不可或缺的重要因素,也是一个广告是否具有表现力的重要体现。色彩的合理运用,能够有效地提高广告所要的吸引力,能够使得广告设计更加深入人心,为群众所记住。本文主要对色彩对比与调和在广告设计中的应用进行分析研究。
Color is an indispensable factor in the design of advertisements and also an important manifestation of whether or not an advertisement is expressive. The rational use of color, can effectively enhance the attractiveness of advertising, advertising design can make more enjoys popular support for the masses to remember. This article mainly analyzes and studies the application of color contrast and reconciliation in advertisement design.