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成功营销杂志在《“玩”的背后揭秘腾讯游戏的“营销机器”》一文中,为我们介绍了腾讯游戏运营团队是如何通过完备的营销体系,在此前混乱的游戏行业中帮助腾讯游戏走上品牌化之路,最终辅助腾讯游戏能够在市场上拥有如今的地位。在文章中,无论是逆战的品牌运营,还是QQ炫舞从品牌印象到产品形态的华丽转身,成为劲舞团之后最火热的舞蹈网游。文章通过这些案例的分析、针对案例主要参与者的采访,让我们能够距离这些
Successful marketing magazine in the “play ” behind the Secret Tencent game “marketing machine ” "one article, introduced to us how Tencent game operation team through a complete marketing system, in the previous chaos in the game industry to help Tencent games embarked on the road to branding, and ultimately help Tencent games in the market today has the status. In the article, both the anti-war brand operations, or QQ Hyun dance from the brand image to the gorgeous shape of the product turned into a dance after the hottest online dance. Through the analysis of these cases, the article interviewed the key participants of the case, so that we can distance these