作为继传统的报刊、广播、电视三类新闻传播媒介之后的第四传播渠道,因特网日益受到人们的关注,井成为新闻与传播学的重要研究对象。 加拿大传播学家麦克鲁汉(Mcluhan,Marshall)倡导这样一种媒体研究方法:把媒体与它们的“内容”分开,然后只单独研究媒体本身。他有一句名言:“媒介即讯息”(The medium is the message)。在他看来,是传播工具塑造、控制着人类团体及人类活动的 As the fourth channel of communication after the traditional news media, radio and television, the Internet has received more and more attention and has become an important research object in the field of journalism and communication. Canadian communicator McLuhan Marshall advocates a media research approach that separates the media from their “content,” and then studies the media alone. He has a famous saying: The medium is the message. In his view, it is the shaping of communication tools that control human groups and human activities