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电视新闻报道作为当前各家电视媒体扩大社会影响和提升节目收视率重要手段,也是其铸造自身品牌形象的一种有效路径。由于采访在电视新闻报道类节目中扮演着重要的角色,并在很多时候承载着新闻报道节目的质量,因此,在实际的电视新闻节目打造中,新闻记者要加强对电视新闻采访原则和技巧的把握,提高新闻采访的质量,从而为观众带去更有价值的新闻报道,促使电视新闻报道节目社会影响力的提升。
As an important means of expanding the social influence and improving the viewing rate of television programs, TV news reports are also an effective way for casting its own brand image. Since interviews play an important role in television news coverage, and often carry the quality of news coverage programs, journalists need to strengthen the principles and techniques of television news coverage during the actual construction of television news programs Grasp and improve the quality of news interviews so as to bring more valuable news reports to the audiences and promote the social influence of the television news reports programs.