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物联网时代的到来,打破了传统博物馆构建的信息传播“中心化”结构,改变单一流向的信息传播模式。1971年,法国人弗朗索瓦·于贝尔和乔治·亨利·里维埃提出“博物馆去中心化”的概念,博物馆文化传播的价值在于公众的参与,除了实体博物馆,建立一座没有围墙的博物馆已经迫在眉睫。传统博物馆数字角色形象的多样性“数字化生存”建构出全新的线上推广方式。传统博物馆数字角色形象给博物馆线上“数字化生存”带来了极大的机遇,利用物联网技术可以最大化地影响受众的思维、情感和观念,对不同民族文化的保护和传承起到不可替代的作用。
The advent of the Internet of Things era has broken the structure of information dissemination and centralization built by the traditional museums and changed the mode of single-directional information dissemination. In 1971, François-Hubert of France and George Henri-Riviere put forward the concept of “decentralization of museums”. The value of museum culture communication lies in public participation. In addition to the physical museum, The museum is imminent. The diversity of the digital image of the traditional museum “Digital Survival ” constructs a brand new way of online promotion. The digital image of the traditional museum has brought tremendous opportunities to the museum’s online digital living. The use of Internet of Things technology can maximize the influence of audience’s thinking, emotion and concept, and protect and inherit different ethnic cultures. Irreplaceable role.