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移动化浪潮势不可挡地席卷互联网行业,网络视频行业呈现出移动端爆发式增长,流量已超过PC端。各大视频网站都在进行移动端布局,创新移动营销模式,探索移动商业化的更多可能,争取用户和广告主双线青睐。2014年,《中国好声音》第三季继续火爆荧屏,腾讯视频一举夺得网络独播权,节目自开播后,不断创造和打破新的行业纪录,最终实现总播放量高达42亿次,创下《中国好声音》三季之最。优质的独家版权资源在获得用户狂热追捧的同时,必然得到众多广告主垂青,而腾讯视频的优异成绩和优质产品、服务也让投放广告的品牌
The tide of mobile is overwhelmingly sweeping the Internet industry. The online video industry shows an explosive growth of mobile terminals, and the traffic has exceeded the PC terminal. The major video sites are mobile-side layout, innovative mobile marketing model to explore the possibility of more mobile commerce, users and advertisers for two-lane favor. In 2014, the third quarter of “China Good Voice” continued its hot screen. Tencent Video won the exclusive rights to the Internet. Since its launch, the program has continuously created and broken new industry records and finally achieved a total broadcast volume of 4.2 billion times, setting a record “China good voice” the most three quarters. High quality exclusive copyrighted resources in pursuit of user fanatical at the same time, many advertisers will inevitably favor, and Tencent video excellent results and quality products, services, advertising brand