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随着新媒体时代的到来,媒体舆论格局发生了巨大的变化,传统的新闻叙事与舆论引导的关系也发生了变化。本文首先分析了网络新媒体环境下舆论的特点,然后从叙事语言、叙事形式、叙事主体三方面对新媒体环境下的网络新闻叙事进行了分析,并在此基础上提出了新媒体环境下网络新闻的舆论引导策略。
With the advent of the new media era, there has been a tremendous change in the media and media landscape. The relationship between the traditional news narrative and media guidance has also changed. This paper first analyzes the characteristics of the public opinion in the new media environment and then analyzes the narrative of the internet news in the new media environment from three aspects: the narrative language, the narrative form and the narrative main body. Based on this, News media guide strategy.