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从一至五月女装以及男西装品牌的销售数据中,不难看出在女装方面ONLY和VERO MODA两个欧洲品牌无论是在销售额或销售量的排名上都独占鳌头,国产品牌中玫而美的表现十分亮眼,但在零售量方面稍显弱势。在前20位的排名中中外品牌几乎平分天下,唯有在高价位产品的零售量排名上国产品牌占有明显优势。在男西装方面我国国产品牌的表现较为理想,能够稳居前三甲宝座,只有在零售额累计排名中稍显劣势。其中依文和五木在零售量上始终名列前茅,但在高价位的商品方面稍有欠缺,最终威克多跃居榜首。可见消费者们对于国产男西装的品牌认可度还是相当之高的。
From January to May, the sales data of women’s wear and men’s suits brands is not difficult to see that in the women’s market, ONLY and VERO MODA are the two European brands that have the highest sales or sales rankings. Bright, but slightly weaker in terms of retail volume. In the top 20 rankings, Chinese and foreign brands are almost equally divided among the world, and only domestic brands have a clear advantage in terms of retail volume of high-priced products. In the men’s suits, the performance of domestic brands in China was relatively satisfactory, and they were able to stay in the top three positions and only had a slight disadvantage in the cumulative ranking of retail sales. Among them, Yiwen and Wumu always ranked first in terms of retail volume, but they were slightly lacking in high-priced goods. Eventually, Wacker jumped to the top. It can be seen that the brand recognition of consumers for domestic male suits is still quite high.