自2005年《汽车品牌销售管理办法》颁布以来,引起了国内汽车销售行业的广泛关注。本文中,笔者通过逻辑推理法、专家访谈法、比较研究法对汽车销售行业进行了深入的分析。并从整车销售策略,售后服务策略以及加强信息管理三个方面提出了改进措施。 Since the promulgation of “Measures for the Administration of the Sale of Automobile Brands” in 2005, it has aroused widespread concern in the domestic automobile sales industry. In this paper, the author through the logical reasoning, expert interview, comparative research method of the automotive sales industry conducted an in-depth analysis. And from the vehicle sales strategy, after-sales service strategy and to strengthen the three aspects of information management measures proposed to improve.