随着汽车进入百姓家,汽车文化的日益繁荣,似乎让我们看到了广播又迎来了一个新的发展时期, 一批高端人群成为广播的忠实听众。他们的加入,无疑使听众的结构发生了变化。这对刚刚成立五年的台州人民广播电台来说,既是机遇, 也是挑战。近几年来,各地市级电台都面临着上有中央台和省级电台, 下有县市级台的竞争。要想巩固已 As automobiles enter the homes of the common people and the car culture has become increasingly prosperous, it seems that we have seen that broadcasting has ushered in a new period of development. A number of high-end people have become loyal listeners to broadcasting. Their inclusion undoubtedly changed the structure of the audience. This is an opportunity and a challenge for Taizhou People’s Broadcasting Station, which has just been established for five years. In recent years, municipal radio stations at various localities have been facing competition from the central and provincial radio stations and from the county, county and county levels. To consolidate already