从BOP视角来看,欠发达地区不仅有市场,而且潜力巨大。破坏性创新就是开发欠发达地区市场强有力的工具。本文分析认为,欠发达地区可以成为创新源;城镇化进程加速;欠发达地区市场往往由产品价格驱动;欠发达地区市场不规范等是成熟企业在欠发达地区市场开展破坏性创新的主要驱动因素。 From a BOP perspective, less developed regions have not only markets, but also great potential. Destructive innovation is a powerful tool for developing underdeveloped markets. In this paper, the author believes that underdeveloped areas can become sources of innovation, accelerating the process of urbanization, underdeveloped areas are often driven by product prices, and underdeveloped markets are not the main driving factors for mature enterprises to launch devastating innovations in underdeveloped markets .