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书法是汉民族特有的艺术,是以文字为素材按照具象与抽象的法则进行再创造的一门独特的艺术,从河南安阳殷墟出土的甲骨文约4600单字来看,其中,象形字占很大数量并兼有大批形声字。经过几千年的发展衍变象形与形声(抽象的构成)被固定下来。这与商标,标识的构成法则之一象形与抽象的构成是一致的。汉字的字型是方块型,以商代的甲骨文来看其特征极其明显呈长方形,从视觉来看很合乎现代的商标
Calligraphy is a unique art of the Han nationality. It is a unique art recreated based on the laws of figurative and abstract texts. About 4600 words of the inscriptions were found on the Yin Ruins in Anyang, Henan Province. Among them, the pictographs account for a large number And both a large number of shaped sound. After several thousand years of development, the evolution of pictograms and sound (abstract composition) was fixed. This is consistent with the composition of pictograms and abstractions of one of the laws that constitute the trademarks and logos. Chinese fonts are box-type, with the Shang Dynasty Oracle point of view is characterized by its most obvious rectangular, visually very modern trademark