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网络商业短片是指用DV等简易摄影器材录制和设计、时间不超过30分钟的商业广告。这些商业广告主要投放在各个主流门户网站和视频网站。收费低,效果好,企业更划算全国范围内,一线城市电视广告平均收费标准约每5秒钟两万元,但是制作长度约10—20分钟网络商业短片,平均收费只有五六万元。网络商业短片大多属于植入式广告类故事短片,不像电视广告那样生硬,更受观众欢迎。目前个别网络商业短片点击率超过千万次。
The online commercial video refers to commercial advertisements that are recorded and designed with simple photographic equipment such as DV and have a time of less than 30 minutes. These commercial ads are mainly distributed in various mainstream portal websites and video websites. Fees are low, the effect is good, and the company is more cost-effective. The average charge rate for television advertisements in first-tier cities is about 20,000 yuan every 5 seconds. However, an online commercial short film with a length of about 10 to 20 minutes is produced. The average charge is only 50,000 yuan. Most of the online commercial short films are short stories of implantable advertisements. They are not as rigid as TV commercials and are more popular with viewers. Currently, there are more than 10 million clicks on individual commercial video clips.