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新市场的开发是每个企业在发展过程必不可少的一项工作,但是由于市场开发人员对市场的认识不同、工作经验的限制以及对新市场的开发工作中企业对于销售目标考核机制要求的短、平、快,使新市场的开发进入误区,导致新市场开发中出现很多的问题,将一个新市场开发做成夹生市场,企业浪费人力、物力、财力不说,最终的市场效果确不尽人意,那么作为企业对于一个新市场的开发都有哪些误区、如何避免呢?
The development of new markets is an indispensable part of each company’s development process, but due to the different understanding of the market, the limitation of work experience, and the requirements of the company’s sales target assessment mechanism for the development of new markets. Short, flat, and fast make the development of new markets into a misunderstanding, resulting in many problems in the development of new markets. A new market will be developed into a sandwich market. Enterprises will not waste manpower, material resources and financial resources, and the final market effect will not be correct. If you do what you want, then what are the misunderstandings that companies have for the development of a new market and how can they be avoided?