随着我国改革开放的不断深入,尤其是中国加入WTO之后,有越来越多的期刊从经济上依靠、依赖主办单位转向自主经营,自负盈亏,从编辑本位转向读者本位、市场本位,积极参与市场竞争,在市场竞争中实施品牌化战略,提升营销理念,赋予期刊竞争以新的营销内涵,从而使期刊竞争发展到一个 With the continuous deepening of China’s reform and opening up, especially after China’s accession to the WTO, more and more journals rely on the economy and rely on the organizers to switch to self-management and self-financing, from editing to reader-based, market-based, and actively participating Market competition, the implementation of brand strategy in the market competition, enhance marketing idea, give journals competition with new marketing connotation, so that the development of journals competition to a