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21世纪是数字信息化时代,随着科技的发展,人们生活水平不断提高,除了物质的需求之外,人们越发的注重精神上的享受。而广播、电视节目作为人们生活娱乐的主要来源,现在已经成为了人们生活中的重要组成部分。如此一来,就促进了广电行业的蓬勃发展。但是,就现状而言,广电行业在财政管理方面还存在一定的缺陷,至使资金得不到有效利用,从而限制了广电行业的发展步伐。所以,推行全面预算管理来规范财务管理行为、修复财务管理漏洞是广电行业进行自我变革、谋求长远发展的关键所在。本文首先阐述了全面预算管理在广电行业中应用的必要性,然后分析了全面预算管理在广电行业中应用的问题,最后就推行全面预算管理在广电行业中的应用给出了合理措施。
The 21st century is the era of digital information. With the development of science and technology, people’s living standards are constantly improving. In addition to the material needs, people pay more attention to spiritual enjoyment. Radio and television programs, as the main source of entertainment for people, have now become an important part of people’s lives. As a result, it has promoted the vigorous development of radio and television industry. However, as far as the current situation is concerned, there are still some shortcomings in the financial management of the radio and television industry so that funds can not be effectively utilized, thus limiting the pace of development of the broadcasting and television industry. Therefore, the implementation of a comprehensive budget management to standardize the financial management behavior and repair the loopholes in financial management is the key to the self-transformation of the broadcasting and television industry for seeking long-term development. This article firstly elaborates the necessity of the application of total budget management in broadcasting and TV industry, then analyzes the application of total budget management in radio and television industry, and finally gives some reasonable measures to promote the application of total budget management in broadcasting and television industry.