经济与技术的发展使得多媒体技术的应用越来越广泛,网络的兴起使得人们可以通过更多的方法去获取信息。正因如此,电视受到了极大的威胁,其收视率明显下降。为了使其在竞争激烈的社会环境中能够得到更好的发展,电视台的编辑记者应该做出反思,提高自己的专业能力,保持创新思维。进一步提高电视台在观众市场的地位以及对观众的影响力。 The development of economy and technology makes the application of multimedia technology more and more widely. The rise of internet makes people get more information through more ways. Because of this, television has been a great threat, its ratings have dropped significantly. In order to be able to get better development in a highly competitive social environment, the editorial correspondents of television stations should make introspection, enhance their professional ability and maintain innovative thinking. Further improve the station’s position in the audience market and its influence on the audience.