2012年,越来越多的企业试着用社交媒体树立品牌和拓展市场。在此基础上,2013年的主旋律将是人力资源社交化——社交技术会被更加深入地整合进企业招聘与培养员工的过程之中。下面所谈到的社交媒体五大趋势,将在今年对人力资源管理产生重大影响。第一,游戏化机制愈加普遍。许多研究已经证明,在市场营销、培训及开发等非游戏活动中设立游戏机制,往往效果卓著。德勤已经设立了一种将级 In 2012, more and more businesses are trying to establish their brand and expand their market with social media. Based on this, the main theme of 2013 will be the socialization of human resources - social technology will be more deeply integrated into the process of recruiting and staffing enterprises. The five major social media trends discussed below will have a significant impact on human resources management this year. First, the mechanism of gamification is more common. Numerous studies have proven that setting up game mechanics in non-game activities such as marketing, training, and development is often effective. Deloitte has set a level