有些趋势极为强大,它们改变的不只是一个企业,而且也会改变企业中人的职位描述。大数据就是这些趋势之一。随着市场和客户数据的不断扩大,首席市场官的工作也比以往变得更加可量化了。客户需要什么,或者哪些广告效用显著等主观判断,正在被客观的数据运算结果和技术分析结果等取代。一个“混合职位”应运而生,它就是“首席营销技术官”(Chief Marketing Technology Officer,简称CMTO)。 Some of the trends are extremely strong: they change not just one business, but also people’s job descriptions in the business. Big data is one of these trends. As market and customer data continue to expand, the work of CMOs has become more quantifiable than ever before. What subjective judgments customers need, or which advertisements are significant, are being replaced by objective data calculations and technical analysis results. A “mixed job” came into being, it was “chief marketing technology officer” (CMTO).