“巧妇难为无米之炊”。广告的组织,是广告经营单位首先要解决的大问题。目前,除了经济比较发达的地区外,许多报社都存在着程度不同的广告稿源不足的问题。为了争取客户,这些年来,不少经营单位大都采用建立能说会道的能人队伍上门拉广告的办法。这种办法,在广告业刚刚起步的初级阶段,企业做广告随意性较大时确实能起到吹糠见米的作用。但近年来,随着计划经济向市场经济的转变,这种办法已越来越不灵验了。有的报社广告部的外勤人员,过去一人一个月轻而易举就能拉回20万元的广告,而今费了九牛二虎之力能拉回10万元就不错了。由于有的同志不太注意个人素质 “Make bricks without straw”. Advertising organizations, advertising business units must first solve the big problem. At present, in addition to economically more developed areas, many newspapers have different degrees of inadequate advertising sources. In order to win customers, over the years, many business units are mostly used to establish a capable team of people come to advertise. This approach, in the initial stage of advertising industry has just started, when companies advertise the larger randomness can indeed play the role of rice bran. However, in recent years, as the planned economy has shifted to a market economy, such measures have become less and less effective. Some newspaper field service personnel in the advertising department, in the past one person a month can easily pull back 200,000 yuan of advertising, and now has been a daunting effort to pull back 100,000 yuan is not bad. Because some comrades do not pay much attention to personal qualities