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改革开放以来,经历了广电集团化和去集团化成立总台的两轮改革,如今,广电系统正处于第三轮改革与第四轮改革的交替发展中。如果说第三轮改革是在国家文化体制改革大背景下,以政事分开、事企分开和管办分离为目标,表现为事业属性的广播电视台+企业属性的台属(控)广电传媒集团的话,那么第四轮则是以媒体融合为特征的改革。在第二轮的改革中,广电媒体变化最大,其中城市电视台普遍实现了频道专业化,广播和电视跨媒
Since the reform and opening up, it has undergone two rounds of reform in the grouping of radio and television and the establishment of the general station in the group. Nowadays, the radio and television system is in the alternation of the third round of reform and the fourth round of reforms. If the third round of reform is carried out under the background of the reform of the national cultural system, if the objective is to separate the political affairs from the separation of the affairs from the management and operation of the broadcasting media and the management of the enterprises, , Then the fourth round is the reform featuring media convergence. In the second round of reform, radio and television media have had the most changes. Among them, the city television stations have generally realized channel specialization, radio and television cross-media