“湘西”作为一种文化的指称,不断地被现代影视剧言说。影视剧作为文化软实力的一种现代范式,对湘西文化的传播富有重要作用,使“湘西”成了一种区域特征较强的文化地标。本文重点分析影视剧对湘西文化的传播内容与范式,为我国区域文化如何利用影视剧作好深度传播提供一个参考个案,也为湘西文化的后续传播作一次肤浅的学术巡礼。 “Xiangxi ” as a cultural allegation, continue to be modern film said. As a modern paradigm of cultural soft power, film and television plays an important role in the spread of Xiangxi culture, making “Xiangxi” a cultural landmark with strong regional characteristics. This article focuses on analyzing the content and paradigm of Xiangxi culture disseminated by the film and TV drama. It provides a reference case for how the regional culture can make use of the film and television drama for its in-depth dissemination. It also makes a superficial academic tour for the follow-up dissemination of Xiangxi culture.